Campaign Launch Video, 2026
“For Hamilton” Campaign: Marketing & Collateral
A grassroots political campaign championing community efforts to foster political change in the Hamilton community.
With a largely volunteer-run media team, it was important to make content production accessible with the use of limited technical equipment, while elevating existing video and photography assets with motion graphics.
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Videography, Editing & Motiongraphics: Jade Kosub
Photography: George Assaf
Original Brand Design: Eddy Edgar
Brand
Working from the pre-existing brand guidelines, my goal was to create a visual approach for video that felt grounded, authentic and accessible to diverse, working-class audiences.
The final look leaned into a user-generated content look, with nostalgic visual and sound cues such as camera shutters, white photo borders and textured edges. B-roll was leveraged in order to iterate on content at a higher volume, which we could then track to produce higher-performing posts.
